The Account Executive develops new and incremental revenue, focused on the customer’s return on investment. This is done by utilizing insight proposals, proof of performance, and maximizing station assets. This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.
This is a business development sales position. In this role, you will:
Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
Develop advertising solutions for new customers that deliver results to their customers.
Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
Possess a deep understanding of local business vertical segments and constantly seeks to learn more.
Be able to demonstrate product knowledge and value to their customers.
Be able to explain the benefits of Digital marketing, OTT advertising and their integration with broadcast TV, in tandem with digital personnel.
Effectively negotiate with customers to meet a winning return on investment.
Collaborate with Account Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
In collaboration with Account Manager, create and deliver formal written and verbal presentations to clients.
Use CRM to manage day to day activity, build a pipeline and ensure execution.
Use CRM tool for projections, weekly.
College Degree preferred
Minimum 2 years business to business sales experience
Local television and/or digital sales experience preferred
Proven sales leader with demonstrated record of sales achievement in business development
Ability to think and lead strategically
Proven problem solver
Excellent interpersonal and leadership skills
Wide Orbit experience is a plus
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.